What does Profiler do?
Profiler brings together all of your customer data, creating a single customer view.
Manage your customers' experience to ensure consistent, personalised messaging wherever they engage with your brand.
Take the guess work out of data by letting Profiler predict and size the audience opportunity in real-time prior to any campaign investment.
Real time segments
Use our real time segment sizing know exactly how many opportunities there are in-market. Check how many users have seen each creative execution, target basket abandoners or cross-sell customers who have purchased an array of products - there isn't a boolean combination that has stumped us yet!
Find your audience, both online and offline
Use our site planning tool to find sites that your audience loves. Use 1st party or 3rd party data to plan the appropriate environments that index highly for your target. Our hyper-localisation tool allows you to understand geographic behaviour of your audience and enables location-driven media buying across online and offline channels.
Syndication to marketing platforms
Having a repository of data is only useful if you can activate it. With our data portability service, you can syndicate any custom segments to your marketing platform of choice to transform your data into active conversations.
CRM & Offline Data Onboarding Service
Bring your own data by using Profiler to digitise your CRM and offline sources. Orchestrate campaigns in addressable channels as if they were an extension of your CRM platform.
What can you do with offline data?
ATP Identity Graph:
Customers, not just cookies
ATP Identity Graph goes beyond cookies, emails and devices, allowing you to recognise a single user across any platform. More devices uniquely mapped to the same individual equals a more complete understanding of your customer conversations.
Dynamic Creative Optimisation
Use scalable creative templates to ensure that your messaging matches the audience targeting. Unify creative, data segmentation and media buying in a single platform.
- Creative messaging by segmentSyndicate your segments to your DCO so that you can assign them different treatments
- Feed-based creativeLeverage your product data feed to produce creative variations for every product and match those products to users' interests
- Multivariate TestingOptimise the creative variants that are shown to each user with automated multivariate testing